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Workflow superpowers
without the $720/mo price tag

Custom code execution and webhook actions for HubSpot workflows — available on every plan, including Free.

Install on HubSpot Read the docs

Built for teams that need advanced automation, not oversized software bills

From $10/mo
Start small and pay for the action volume you actually use.
Flexible pricing
Clear monthly limits for webhooks and custom code runs.
Works in HubSpot
Use advanced actions directly where your team already works.
Simple upgrade
Move up only when your workflows need more volume.

Why we built WF Hub Actions

Many HubSpot teams need just a few advanced workflow capabilities, such as sending webhooks or running custom logic, but do not want to jump into a much higher pricing tier just to unlock them. WF Hub Actions gives you access to these powerful workflow actions with a simpler and more flexible pricing model.

Instead of paying for a full advanced tier, you can start with the exact action capacity your business needs.

What you can do with WF Hub Actions

🔗

Send Webhook

Send data from HubSpot workflows to external systems, APIs, automation tools, and custom endpoints.

⚡

Run Custom Code

Run custom workflow logic to transform data, calculate values, classify records, or return outputs for later workflow steps.

🔀

Use outputs inside your workflow logic

Return useful values from each action and use them in later workflow steps, routing logic, or operational flows.

📈

Scale without overcommitting

Start with a low-cost plan and expand only when your workflow volume grows.

Common use cases

Lead routing

Classify and route records based on custom logic.

Data transformation

Format values, normalize fields, or calculate derived outputs during workflow execution.

External system sync

Send records to internal tools, ERPs, automation platforms, or custom APIs.

Alerts and triggers

Notify external systems when specific HubSpot events happen.

Scoring and validation

Run logic before assigning leads, changing stages, or updating properties.

Choose the plan that fits your workflow volume

Start small, automate faster, and scale only when you need more.

Simple pricing based on action volume

  • You pay for action capacity
  • Both action types included
  • Scale up transparently

Starter

$10/mo

Best for: Low-volume workflows, testing, and simple operational automations.

  • 100 Send Webhook actions / month
  • 100 Run Custom Code actions / month
  • Access to both workflow actions
  • Basic support
Start with Starter
Most Popular

Growth

$29/mo

Best for: Growing teams using workflows regularly across sales, ops, or support.

  • 500 Send Webhook actions / month
  • 500 Run Custom Code actions / month
  • Access to both workflow actions
  • Basic logs and error visibility
  • Standard support
Choose Growth

Scale

$79/mo

Best for: Agencies, RevOps teams, and businesses running higher workflow volumes.

  • 2,000 Send Webhook actions / month
  • 2,000 Run Custom Code actions / month
  • Access to both workflow actions
  • Extended logs and operational visibility
  • Priority support
Go with Scale

Need more monthly volume? Add extra action capacity as your automation grows.

Why teams choose this model

Lower entry cost

Start from $10/mo instead of jumping directly to a much higher HubSpot tier for advanced workflow actions.

Better fit for small and growing teams

Pay based on the action volume you actually need today.

Clearer path to scale

Increase capacity as your workflow usage grows, without overcommitting too early.

Frequently asked questions

Does this replace all of HubSpot Data Hub or Operations Hub?
No. WF Hub Actions is focused specifically on advanced workflow actions such as Send Webhook and Run Custom Code. It is designed for teams that need these capabilities without paying for a broader advanced HubSpot tier.
Why not just use HubSpot’s native advanced tier?
Some teams only need a narrow set of advanced workflow capabilities. WF Hub Actions gives those teams a more flexible and affordable path to access that power. HubSpot’s public pricing for Data Hub Professional starts around $720/month.
How does pricing work?
Each plan includes a monthly number of Send Webhook actions and Run Custom Code actions. You choose the plan that best matches your workflow volume.
What happens when I reach my monthly limit?
You can upgrade to a higher plan or add more action capacity.
Who is this for?
This is ideal for startups, small businesses, agencies, RevOps teams, and HubSpot users who need advanced automation without a large monthly software commitment.

Start using advanced HubSpot workflow actions without overpaying

Install WF Hub Actions, choose the plan that matches your volume, and bring more flexibility to your HubSpot workflows from day one.

Install on HubSpot View plans